Purpose-Driven Communication: Case Studies That Scale Student Engagement

Some campuses are still blasting emails into the void. Others are texting students like it’s 2010—mass messages, no replies, no results.

The schools in this webinar aren’t doing that anymore.

They’ve shifted to purpose-driven communication strategies that treat texting and chat as real conversations. Not alerts. Not reminders. Conversations. And the payoff is showing up everywhere: higher deposits, stronger retention, fewer no-shows, and less melt.

What Stood Out

• Kettering University swapped out clunky CRM texting for a Conversation Intelligence Platform their team actually likes to use. Deposit numbers jumped 60% year over year.
• Jackson College rolled out messaging across admissions, advising, financial aid, and housing. Reply rates are among the highest in their peer group, thanks to Smart Messages that get quick responses.
• Knox College turned campus traditions into yield campaigns—live-texting “Flunk Day” to admitted students. Engagement spiked because it felt personal and fun.
• Carroll University brought parents into the loop early, cutting melt and improving show rates for events.

The thread running through all of it: less admin overhead, more human connection. Teams stopped copying and pasting from spreadsheets and started spending time where it matters: talking with students and families.

Why It Matters

Students ignore phone calls. They skim emails. But they read texts and expect quick, real replies. The institutions seeing results are the ones building their engagement plans around that reality, and measuring outcomes in replies and actions, not just sends.

If your current setup leaves staff juggling spreadsheets or parents wondering what’s next, it might be time to rethink the tools you’re using.

Want the details? Watch the full webinar here or book a demo with us today.

Author:

Mongoose