At some point, every industry undergoes a significant shift. While these shifts are challenging, they often bring about opportunities for growth and meaningful change. The higher education industry is no different. Luckily, there are a few things ...

The role of Diversity, Equity, and Inclusion (DEI) initiatives has come under scrutiny this year, prompting a series of executive actions meant to eliminate them from colleges and universities.  DEI efforts have been essential in improving access ...

It’s a well-known adage that the more things change, the more they stay the same. For student success and enrollment leaders at colleges and universities, the issue of retention remains an ever-present thorn in the side: For years, college dropout ...

Overview The University of Central Oklahoma (UCO) improved prospective student engagement and reduced campus visit no-shows by 10% in just six months after implementing Mongoose Text. Seamless integration with Ellucian Recruit enabled timely, ...

In higher ed, conversations don’t always end when a message is sent. Sometimes a student texts back a question, and no one sees it right away. A donor asks for more details, and the reply never comes. An alum responds three days later, but by then ...

As the new fall semester kicks off, higher education institutions face increasing pressure to reach both current and newly enrolled students efficiently across diverse digital platforms and time-sensitive milestones. Unfortunately, relying on siloed ...

Missing a registration deadline, overlooking a financial aid notification, or getting a delayed response to an important question can have serious consequences for students. That’s where real-time outreach makes all the difference. When higher ...

Some campuses are still blasting emails into the void. Others are texting students like it’s 2010—mass messages, no replies, no results. The schools in this webinar aren’t doing that anymore. They’ve shifted to purpose-driven communication ...

Whether we like it or not, emotions influence decisions and guide human behavior. In a campus setting, this means that students’ feelings of frustration, confusion, or excitement directly impact their motivation to attend classes, engage in ...

One third of students leave their programs before graduation due to emotional stress, personal mental health issues, or tuition costs, as reported by the Lumina Foundation-Gallup 2025 State of Higher Education study. Among students who stopped out, ...

With a new wave of federal funding cuts hitting the American higher education sector in 2025, the fundraising efforts of advancement departments have become even more critical to the long-term success of colleges and universities.  However, ...