At some point, every industry undergoes a significant shift. While these shifts are challenging, they often bring about opportunities for growth and meaningful change. The higher education industry is no different. Luckily, there are a few things ...

Advancement teams sit at the intersection of storytelling, stewardship, and relationship-building, and the most successful teams this year shared one common strength: They communicated with intention. Texting has become one of the most effective ...

Student Success teams support some of the most complex conversations on campus. From academic advising to financial aid, mental health concerns to scheduling logistics, these messages carry emotional weight — and directly influence persistence and ...

Enrollment teams across higher ed faced a challenging communication landscape this year: More noise, more competition, and more pressure to deliver personalized, timely guidance to students at scale. The institutions that performed best weren’t ...

If you think student-athletes have it tough, consider the teams of NCAA coaches, advisors, and counselors working behind the scenes to help them balance academics and athletics. That, in itself, can feel like an Olympian sport. This becomes even ...

Giving Tuesday continues to be one of the most powerful fundraising moments of the year for higher education institutions. With philanthropic support for colleges and universities rising, and donor expectations rising right alongside it, advancement ...

The role of Diversity, Equity, and Inclusion (DEI) initiatives has come under scrutiny this year, prompting a series of executive actions meant to eliminate them from colleges and universities.  DEI efforts have been essential in improving access ...

It’s a well-known adage that the more things change, the more they stay the same. For student success and enrollment leaders at colleges and universities, the issue of retention remains an ever-present thorn in the side: For years, college dropout ...

Overview The University of Central Oklahoma (UCO) improved prospective student engagement and reduced campus visit no-shows by 10% in just six months after implementing Mongoose Text. Seamless integration with Ellucian Recruit enabled timely, ...

In higher ed, conversations don’t always end when a message is sent. Sometimes a student texts back a question, and no one sees it right away. A donor asks for more details, and the reply never comes. An alum responds three days later, but by then ...

As the new fall semester kicks off, higher education institutions face increasing pressure to reach both current and newly enrolled students efficiently across diverse digital platforms and time-sensitive milestones. Unfortunately, relying on siloed ...