At some point, every industry undergoes a significant shift. While these shifts are challenging, they often bring about opportunities for growth and meaningful change. The higher education industry is no different. Luckily, there are a few things ...

Overview Minnesota State University Moorhead (MSUM) is committed to building strong relationships with potential students and fostering a connected campus community. In a competitive higher ed landscape, MSUM needed a communication solution that ...

Higher ed has a communication problem. Not because institutions don’t reach out; schools send more messages than ever. The problem is how they’re sending them. Mass emails go unread. One-way texts get ignored. Purpose-built CRMs capture data, ...

US colleges and universities are navigating how to use AI technology to streamline enrollment management as demand for real-time, personalized student interactions increases. Up to 57% of higher education leaders claim their institution sees AI as a ...

More than one in three students considered stopping out in 2024, with 64% indicating mental health concerns as the primary reason, according to the Gallup-Lumina State of Higher Education Report. To keep struggling students enrolled and on track ...

AI in Higher Ed: Friend or Foe? Students today expect fast, personal, and meaningful interactions from their schools. The old playbook of mass emails and phone calls isn’t cutting it. So how do institutions scale real, human conversations when ...

Duke Health’s donor engagement strategy has reached new heights thanks to Mongoose Text. By replacing an outdated keyword-based texting system with Mongoose’s interactive, two-way platform, Duke Health increased Giving Tuesday donations by 47%, ...

Nearly half of high school students begin researching colleges in their sophomore year or earlier, yet only 22% fully understand the application process, according to the 2024 National Prospective Student Survey from Hanover Research. Admissions ...

For dedicated higher education student success teams—that is, VPs of Student Success and Retention, Directors of Academic Advising, and Directors of Academic Support, or similar roles—getting college students enrolled is just the beginning. Now, ...

Overview Oregon State University – Cascades (OSU-Cascades) is a growing institution committed to expanding access to higher education in Central Oregon. To increase student enrollment from 1,300 to 2,200 students by 2030, the university needed a ...

The pool of high school graduates is expected to shrink by 13% through 2041, leaving higher education institutions competing for a much smaller population of traditional college students. When every conversation matters, using the right Conversation ...