At some point, every industry undergoes a significant shift. While these shifts are challenging, they often bring about opportunities for growth and meaningful change. The higher education industry is no different. Luckily, there are a few things ...

For many students at Gateway Technical College, the decision to pursue higher education isn’t about choosing between institutions—it’s about choosing whether to attend college at all. That reality makes timely, personal communication more than ...

In higher ed, it’s no longer enough to send a message and hope for the best. Students today expect more than reminders and mass emails—they expect a reply.  That’s the core message from Mongoose’s recent webinar, From Broadcast to ...

Let’s get this out of the way: mass email isn’t a communication strategy. It’s a broadcast. And students aren’t tuning in. Higher ed institutions can no longer afford to rely solely on email blasts or static outreach campaigns. Today’s ...

At US-based colleges and universities, another busy academic year is drawing to a close. But far from taking a breather in advance of the languid pace of a recuperative summer vacation, these institutions—and the international student populations ...

Far be it from us to say notifications don’t work. In fact, the 2025 Mongoose Benchmark Reports reveal that prospective students at 4-year institutions who receive reminders and alerts are 3.7 times more likely to take key enrollment actions than ...

Ever wondered what keeps conversations going (and students moving forward) in higher education? The answer lies in the evolution of higher ed messaging, where personalization and smart automation are changing the game. Spoiler: It’s not generic ...

Presbyterian College is proving that the right message—delivered the right way—can make all the difference. After reinstating Mongoose in 2023, this small but mighty advancement team saw giving soar, alumni reengage, and manual outreach tasks ...

For college and university retention teams—including VPs of Student Success, Advising and Academic Support Directors, and Retention Specialists—the state of students’ tenacity at their chosen schools is a classic good-news, bad-news ...

Kettering University, a private institution in Flint, Michigan known for its cooperative education model and STEM-focused programs, faced a decade of declining enrollment. But in just one year, the university achieved a dramatic ...

Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...