At some point, every industry undergoes a significant shift. While these shifts are challenging, they often bring about opportunities for growth and meaningful change. The higher education industry is no different. Luckily, there are a few things ...

Getting started with a new student engagement platform is usually the part nobody talks about, but it’s often where teams learn the most. This post pulls real, named moments from Mongoose customers in their first weeks and months: A SUNY ...

Most institutions in higher education still judge their communication strategy by one number: the open rate. That number tells you a message landed, not whether the student got help, replied, or moved forward. This piece walks through how to measure ...

Every text a student sends is more than a message. It’s a data point, and most institutions never look at it that way. This post walks through how AI Agents can turn everyday student texts into early warning signals, and how those signals can ...

Generic AI tools like virtual assistants, off-the-shelf chatbots, and repurposed generative AI weren’t built for the complexity of higher ed student situations. That shows when students stop engaging. AI agents in higher education do something ...

Summer melt is one of the most studied and least solved challenges in college admissions. Students apply, get accepted, and then quietly disengage before they ever set foot on campus. This post breaks down the three post-application breakdowns that ...

Most enrollment and student success teams aren’t failing because they don’t care. They’re failing because their follow-up process was never built to handle the volume in front of them. This post walks through five of the most ...

Most enrollment teams don’t lose prospective students to a competitor’s pitch. They lose them to silence — an unanswered question, a follow-up that came two days too late, a moment where a prospective student needed reassurance and got ...

Summer melt, when deposited students don’t show up in the fall, isn’t caused by silence. Most higher education institutions are already sending messages. The problem is that those messages aren’t reaching admitted students at the ...

Every institution we talk to has a team that cares deeply about students. Advisors who stay late. Recruiters who answer texts on weekends. Staff who take it personally when a student falls through the cracks. And yet — students are still falling ...

Students don’t intentionally “ghost” institutions. Most drop-offs happen because communication is delayed, fragmented, or lost between teams. To prevent student ghosting in admissions and advising, institutions need shared visibility, faster ...