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May 20 2025

The Hidden Power of Smart Messages in Higher Ed

Ever wondered what keeps conversations going (and students moving forward) in higher education? The answer lies in the evolution

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Graduates in caps and gowns celebrating by tossing their caps in the air.

The State of Student Retention in 2026: Key Trends and Strategies

For college and university retention teams—including VPs of Student Success, Advising and Academic Support Directors, and Retention Specialists—the state of students’ tenacity at their chosen schools is a classic good-news, bad-news ...

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Young woman holding books and using her smartphone while standing near stairs inside a school building.

How to Improve Low-Resolution Conversations: Higher Ed Messaging Benchmarks

Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...

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Two smiling students in a library looking at a phone together while holding books and folders.

Every Conversation Matters: Higher Ed Engagement Learnings from Millions of Student Conversations

You don’t need more messages. You need more meaningful conversations. That’s the core takeaway from Every Conversation Matters: Learnings from Millions of Conversations with Students, a webinar hosted by Mongoose and The Chronicle of Higher ...

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Groups of people relaxing and socializing on a large green lawn in front of modern and classical buildings

Scaling Engagement Campus-Wide: The Case for Unified Communication Platforms in Higher Ed

It takes more than one department to build meaningful student and alumni relationships. From admissions and marketing to IT, student success services, and advancement, each team contributes to making students feel valued and supported throughout ...

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Group of college students walking down steps outside a campus building, smiling and talking.

What 80 Million Messages Taught Us About Higher Ed Communication in 2025

In the fast-changing world of higher ed, one thing is clear: conversations—not just messages—are what move students forward. This year, Mongoose analyzed over 80 million messages and 16 million unique conversations to uncover how colleges and ...

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Three students collaborating while looking at a smartphone.

Empathy and AI: Rethinking Higher Ed Conversations

AI in Higher Ed: Friend or Foe? Students today expect fast, personal, and meaningful interactions from their schools. The old playbook of mass emails and phone calls isn’t cutting it. So how do institutions scale real, human conversations when ...

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A woman in a hallway holding a laptop and checking her smartphone.

How Conversation Intelligence Prevents ‘Ghosting’ in Higher Ed Communication

For many enrollment and admissions teams at colleges across the US, getting prospective students to commit—that is, to submit completed, timely applications that lead to admissions offers and enrollment—is a persistent challenge; too many ...

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A group of friends sitting together at a coffee shop, enjoying conversation and drinks.

AI-Driven Enrollment Communications: Transforming Engagement in Higher Ed

As higher education institutions prepare for the challenges of 2025 and beyond, the demand for personalized, efficient, and empathetic student communication has never been greater. Admissions and enrollment teams often find themselves caught between ...

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A woman reading a book in a library surrounded by shelves filled with books.

The Future of Conversational AI in Higher Education: 2025 and Beyond

No matter where you get your news, you won’t have to scroll too far to read about how artificial intelligence (AI) continues to impact various industries, including higher education. At institutions across the globe, AI has transformed how ...

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