How Eastern Washington University Reinvented Communications With Texting
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October 16, 2023

How Eastern Washington University Reinvented Communications With Texting

How Eastern Washington University Reinvented Communications With Texting - Background Cover
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Jens Larson, Director of Student Communications at Eastern Washington University (EWU), has specialized in crafting and analyzing marketing and enrollment strategies since 2011. 

EWU saw enrollment metrics shift immediately after initiating texting, including:

  • Improved response rates
  • Increased engagement
  • Higher yield