Customer Lifecycle Marketing Director

To apply, please send your resume and cover letter to jasmyne@hellomongoose.com.

At Mongoose, we believe every conversation matters.

We’re on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether it’s helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supported—our AI-enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus-wide.

We know that conversations aren’t just a feature—they’re the foundation of connection. That’s why we focus on delivering insights, relevance, empathy, scale, and trust in everything we do. At Mongoose, we’re transforming communication in higher ed because we believe reputation is a mutual responsibility and the right insights fuel measurable outcomes.

Join us and be part of a team that’s making a real difference in education—one conversation at a time.

We’re looking for a Customer Lifecycle Marketing Director to take engagement, retention, and customer happiness to the next level. You’ll work closely with our VP of Marketing, playing a key role in crafting the customer journey from start to finish. Whether it’s through strategic lifecycle marketing programs, unforgettable events, or building a vibrant customer community, you’ll help shape experiences that truly matter.

Here’s your mission: Create meaningful touchpoints at every stage—onboarding, adoption, advocacy, and renewal—so our Higher Ed partners feel the full value of what Mongoose brings to the table. You’ll ensure every interaction strengthens relationships, delivers exceptional value, and helps move people forward. If you thrive on building connections, driving strategy, and creating campaigns that truly make an impact, this role is for you. 

What You’ll Do: Crafting the Ultimate Lifecycle Strategy

• Transform Customers into Lifelong Fans: Design and execute a comprehensive lifecycle marketing strategy that drives engagement, boosts retention, and unlocks expansion opportunities. Think onboarding experiences that wow, engagement campaigns that stick, and renewals that feel like celebrations.
• Collaborate for Maximum Impact: Partner with Sales, Customer Success, Product Marketing, and Product teams to align lifecycle marketing efforts with broader business goals, ensuring every initiative supports the big picture.
• Drive Targeted Campaign Success: Create tailored campaigns that accelerate onboarding, deepen adoption, and ensure seamless renewals—helping customers realize and maximize the value of our platform.
• Leverage Marketing Powerhouses: Use account-based marketing and email strategies to build stronger customer relationships, drive meaningful engagement, and achieve growth across every stage of the lifecycle.

Building a Thriving Customer Community

• Community Building: Build and nurture a vibrant customer community that inspires connection, collaboration, and shared learning through interactive user groups, engaging forums, and exclusive events.
• Engagement Programs: Design and implement programs that spark peer-to-peer engagement, empowering customers to exchange ideas, solve challenges, and celebrate their successes together.
• Customer Advocacy: Be the trusted voice of the customer, gathering valuable insights and feedback from the community to inform and shape product and marketing strategies, ensuring every decision aligns with their needs and priorities.

Bringing Events to Life 

• Event Planning: Plan, manage, and execute engaging customer-focused events, from virtual webinars to in-person gatherings, designed to inspire and strengthen customer relationships.
• Team Collaboration: Partner with internal teams and external agencies to deliver high-quality, educational, and memorable experiences that leave a lasting impact.
• Continuous Improvement: Measure event success through real feedback and key metrics, using insights to continuously refine and elevate future initiatives.

Driving Advocacy and Referrals

• Advocacy Program: Build and nurture a customer advocacy program that highlights impactful success stories, testimonials, and case studies showcasing our influence in Higher Ed.
• Referral Initiatives: Design and manage referral programs that reward and excite customers, making it enjoyable for them to spread the word and drive new business.
• Customer Communication: Develop and maintain engaging customer-facing communication strategies, including newsletters, product updates, and campaigns that keep customers informed and inspired to take action.

Spotting Opportunities for Growth

• Opportunity Identification: Analyze customer behaviors and lifecycle stages to uncover cross-sell and upsell opportunities that align with their needs.
• Strategic Collaboration: Partner with Sales to design tailored marketing initiatives that drive meaningful expansion and revenue growth.

Making Data Your Superpower

• Data Analysis: Use data-driven insights to evaluate the effectiveness of lifecycle marketing campaigns, community engagement efforts, and referral programs.
• Strategy Optimization: Leverage key findings to refine and enhance strategies, ensuring continuous improvement and impactful results.
• Performance Reporting: Regularly report on critical metrics, such as retention rates, engagement levels, referrals, and customer satisfaction, to keep stakeholders informed and aligned.

What You’ll Bring to the Table:  

• 5-7+ years of experience in lifecycle marketing, customer success, or a similar role (bonus points if you’ve worked in Higher Ed!).
• A proven track record of driving engagement, retention, and advocacy through creative and impactful programs for existing customers.
• A passion for building thriving customer communities and inspiring peer-to-peer collaboration.
• A history of delivering virtual and in-person events that wow attendees and create lasting value.
• A natural flair for referral marketing and advocacy strategies that turn customers into champions.
• Proficiency with CRM and marketing automation platforms (HubSpot fans, we’re looking at you!).
• Exceptional skills in communication, collaboration, and project management—you get things done and bring teams together.
• A love for data-driven decisions, with the ability to turn metrics and insights into meaningful actions.
• A flexible, adaptable mindset that thrives in a fast-paced, remote-first environment.
• High-potential lifecycle marketers with manager-level experience and a strong growth trajectory are also encouraged to apply; this role can flex to a Manager level for the right candidate.

Why You’ll Love It Here:

At Mongoose, every conversation matters. You’ll join a team passionate about making meaningful connections in higher education and changing lives through smarter communication. We’re all about collaboration, growth, and doing work that truly makes a difference.

Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations.

Our values define us, and we celebrate diversity in all its forms. If you don’t meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team.

The salary for this position ranges from $100,000 to $130,000, depending on experience and qualifications.

We Offer:

• Comprehensive medical, dental, and vision coverage
• 401K with a 4% match
• Flexible PTO
• $600 home office set-up stipend
• Summer Fridays (half days)
• 13 paid holidays, including a week off between Christmas and New Year’s

At Mongoose, we believe that diversity drives innovation, and inclusion builds stronger teams. We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels valued and empowered. We welcome applicants of all backgrounds, experiences, and perspectives, and we do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic. If you need accommodations during the application process, please let us know—we’re here to help.

To Apply:

If this sounds like your kind of challenge, let’s talk! Apply today and help us move people forward, one conversation at a time. Please send your resume and cover letter to jasmyne@hellomongoose.com. Include examples of your work, links to your portfolio, or any other relevant projects.