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Jun 17 2025

From Broadcast to Dialogue: The Shift Higher Ed Can’t Ignore

In higher ed, it’s no longer enough to send a message and hope for the best. Students today expect more than reminders and

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Young woman with long hair holding books and checking her phone outdoors

Students Aren’t Ghosting You, You’re Just Not Having a Real Conversation

Let’s get this out of the way: mass email isn’t a communication strategy. It’s a broadcast. And students aren’t tuning in. Higher ed institutions can no longer afford to rely solely on email blasts or static outreach campaigns. Today’s ...

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Focused student working on a laptop in a classroom setting

Reaching International Students: Why Two-Way Conversations Matter More Than Ever

At US-based colleges and universities, another busy academic year is drawing to a close. But far from taking a breather in advance of the languid pace of a recuperative summer vacation, these institutions—and the international student populations ...

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Woman wearing headphones smiling during a video call at her kitchen table

Real Conversations, Not Campaigns: Rethinking Student Enrollment and Retention Strategies

Far be it from us to say notifications don’t work. In fact, the 2025 Mongoose Benchmark Reports reveal that prospective students at 4-year institutions who receive reminders and alerts are 3.7 times more likely to take key enrollment actions than ...

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Smiling young woman using smartphone on a city sidewalk in autumn

The Hidden Power of Smart Messages in Higher Ed

Ever wondered what keeps conversations going (and students moving forward) in higher education? The answer lies in the evolution of higher ed messaging, where personalization and smart automation are changing the game. Spoiler: It’s not generic ...

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Graduates in caps and gowns celebrating by tossing their caps in the air.

The State of Student Retention in 2025: Key Trends and Strategies

For college and university retention teams—including VPs of Student Success, Advising and Academic Support Directors, and Retention Specialists—the state of students’ tenacity at their chosen schools is a classic good-news, bad-news ...

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Young woman holding books and using her smartphone while standing near stairs inside a school building.

How to Improve Low-Resolution Conversations: Higher Ed Messaging Benchmarks

Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...

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Two smiling students in a library looking at a phone together while holding books and folders.

Every Conversation Matters: Higher Ed Engagement Learnings from Millions of Student Conversations

You don’t need more messages. You need more meaningful conversations. That’s the core takeaway from Every Conversation Matters: Learnings from Millions of Conversations with Students, a webinar hosted by Mongoose and The Chronicle of Higher ...

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Groups of people relaxing and socializing on a large green lawn in front of modern and classical buildings

Scaling Engagement Campus-Wide: The Case for Unified Communication Platforms in Higher Ed

It takes more than one department to build meaningful student and alumni relationships. From admissions and marketing to IT, student success services, and advancement, each team contributes to making students feel valued and supported throughout ...

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Introducing the Mongoose Conversation Intelligence Dashboard

Introducing the Conversation Intelligence Dashboard: Deeper Insights, Smarter Engagement

See their feels. Shape their future. That’s the idea behind Mongoose’s newest product release — the Conversation Intelligence Dashboard — a major step forward in helping institutions understand not just how much they’re communicating, but ...

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