The moments that mattered. The outcomes that moved. The conversations that did the work. In 2025, higher ed didn’t just send
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Among the top challenges higher education technology leaders will face in the new year, building a data-centric culture and training decision-makers to effectively use and interpret that data will deeply impact institutional resilience, according to ...
Advancement teams sit at the intersection of storytelling, stewardship, and relationship-building, and the most successful teams this year shared one common strength: They communicated with intention. Texting has become one of the most effective ...
Giving Tuesday continues to be one of the most powerful fundraising moments of the year for higher education institutions. With philanthropic support for colleges and universities rising, and donor expectations rising right alongside it, advancement ...
It’s a well-known adage that the more things change, the more they stay the same. For student success and enrollment leaders at colleges and universities, the issue of retention remains an ever-present thorn in the side: For years, college dropout ...
In higher ed, conversations don’t always end when a message is sent. Sometimes a student texts back a question, and no one sees it right away. A donor asks for more details, and the reply never comes. An alum responds three days later, but by then ...
As the new fall semester kicks off, higher education institutions face increasing pressure to reach both current and newly enrolled students efficiently across diverse digital platforms and time-sensitive milestones. Unfortunately, relying on siloed ...
Missing a registration deadline, overlooking a financial aid notification, or getting a delayed response to an important question can have serious consequences for students. That’s where real-time outreach makes all the difference. When higher ...
Whether we like it or not, emotions influence decisions and guide human behavior. In a campus setting, this means that students’ feelings of frustration, confusion, or excitement directly impact their motivation to attend classes, engage in ...
With a new wave of federal funding cuts hitting the American higher education sector in 2025, the fundraising efforts of advancement departments have become even more critical to the long-term success of colleges and universities. However, ...
