The moments that mattered. The outcomes that moved. The conversations that did the work. In 2025, higher ed didn’t just send
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Among the top challenges higher education technology leaders will face in the new year, building a data-centric culture and training decision-makers to effectively use and interpret that data will deeply impact institutional resilience, according to ...
Advancement teams sit at the intersection of storytelling, stewardship, and relationship-building, and the most successful teams this year shared one common strength: They communicated with intention. Texting has become one of the most effective ...
Student Success teams support some of the most complex conversations on campus. From academic advising to financial aid, mental health concerns to scheduling logistics, these messages carry emotional weight — and directly influence persistence and ...
Enrollment teams across higher ed faced a challenging communication landscape this year: More noise, more competition, and more pressure to deliver personalized, timely guidance to students at scale. The institutions that performed best weren’t ...
If you think student-athletes have it tough, consider the teams of NCAA coaches, advisors, and counselors working behind the scenes to help them balance academics and athletics. That, in itself, can feel like an Olympian sport. This becomes even ...
Giving Tuesday continues to be one of the most powerful fundraising moments of the year for higher education institutions. With philanthropic support for colleges and universities rising, and donor expectations rising right alongside it, advancement ...
The role of Diversity, Equity, and Inclusion (DEI) initiatives has come under scrutiny this year, prompting a series of executive actions meant to eliminate them from colleges and universities. DEI efforts have been essential in improving access ...
It’s a well-known adage that the more things change, the more they stay the same. For student success and enrollment leaders at colleges and universities, the issue of retention remains an ever-present thorn in the side: For years, college dropout ...
In higher ed, conversations don’t always end when a message is sent. Sometimes a student texts back a question, and no one sees it right away. A donor asks for more details, and the reply never comes. An alum responds three days later, but by then ...
