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Sep 09 2025

How Shelton State Grew Dual Enrollment 68 Percent With Text

TL;DR A small admissions team can’t scale outreach from spreadsheets, but automated, two-way texting tied to the CRM can.

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Three college students walking together outside a university building, smiling and carrying books.

How OSU-Cascades Lifted Its Contact Rate From 36 Percent to 57 Percent

TL;DR A text first and a phone call second reaches more admitted students than either channel alone. Oregon State University – Cascades adopted Mongoose in early 2024, connected to Slate, to reach students who weren’t answering calls or reading email....
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Two students walking down a staircase outside a university building on a sunny day.

How Olivet Nazarene University Enrolled Its Largest Freshman Class Ever

TL;DR One counselor can keep thousands of students from feeling overlooked when admissions texting is centralized, tracked, and written like a real person. Olivet Nazarene University (ONU) moved its counselors off personal cell phones and onto Mongoose in 2019, connected...
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Student wearing headphones and holding a phone and folder while walking outside.

How MSUM Found 16+ Texts Mean an 85 Percent Chance of Enrolling

TL;DR The more a prospective student texts with your admissions team, the more likely they are to enroll. Minnesota State University Moorhead (MSUM) has used Mongoose since 2017, texting prospective students from real ten-digit numbers and turning group messages into...
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Two college students sitting on campus lawn using a laptop together in front of red brick university buildings

How Lake Land College Tripled TRIO Participation With Smart Messages

TL;DR Students act on texts written for their group, in their language, about the program they care about. Lake Land College, a public two-year college in Illinois, has used Mongoose two-way texting since 2021 across Admissions, Financial Aid, Student Life,...
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Three students sitting on outdoor steps, smiling and using a phone and laptop together.

How Kettering University Increased Deposits 60% with Mongoose

TL;DR Kettering University had faced a decade of enrollment decline and had no real texting program. In 2023, Director of Enrollment Matt Fortescue’s team moved to a texting-first strategy with Mongoose Text, connected to Slate. Deposits rose 60% year over...
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Students collaborating outdoors with a laptop and study materials.

How McLennan Community College Grew Enrollment 8.7 Percent With Campus-Wide Texting

TL;DR Community college enrollment depends on students finishing a long list of steps, and a personal text gets those steps done faster than an email nobody reads. McLennan Community College has 28 teams texting students through Mongoose, connected to Slate...
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Five college students sit at a table

How Frostburg State University Reduced Summer Melt 3 Percent With Text

TL;DR When many of your admitted students are the first in their families to go to college, the admissions process needs translating, for students and for the families helping them. Frostburg State University (FSU) in Maryland uses Mongoose Text, connected...
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Three students studying together on campus sitting on the grass.

How Concordia College Turned Recruitment Texts Into Real Conversations

TL;DR Students reply to texts that feel like they came from a person, from a number they recognize. Concordia College in Moorhead, Minnesota, has used Mongoose for student recruitment since 2017, moving from one-way blasts sent from random numbers to...
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College students sit at a cafe table.

How Jacksonville State Broke Enrollment Records in Three of Four Years With Text

TL;DR When email and calls stop reaching students, automated texts tied to your CRM can carry the load without adding staff time. Jacksonville State University (JSU) adopted Mongoose Text in 2019, connected to Ellucian Recruit, after enrollment declined and students...
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