How JSU Gets a 21 Percent Response Rate on Graduate Inquiry Texts

TL;DR Online program enrollment grows when prospective students hear from a real person in a short text, not another long marketing email. The University of Notre Dame’s Online Master’s in Data Science, run by a two-person team, moved its outreach...

TL;DR Donors respond to a real conversation from a number they recognize, not an automated reply from a short code. Duke Children’s advancement team moved from a keyword-based texting tool to two-way Mongoose Text from a local 919 number, and...