Missing a registration deadline, overlooking a financial aid notification, or getting a delayed response to an important question
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Whether we like it or not, emotions influence decisions and guide human behavior. In a campus setting, this means that students’ feelings of frustration, confusion, or excitement directly impact their motivation to attend classes, engage in ...
With a new wave of federal funding cuts hitting the American higher education sector in 2025, the fundraising efforts of advancement departments have become even more critical to the long-term success of colleges and universities. However, ...
Philanthropic support for U.S. colleges and universities grew by 3%, with alumni contributions reaching a 7.5% YoY increase, according to the latest CASE Insights on Voluntary Support of Education (VSE) 2023-2024 report. Still, almost 7 in 10 ...
In higher ed, it’s no longer enough to send a message and hope for the best. Students today expect more than reminders and mass emails—they expect a reply. That’s the core message from Mongoose’s recent webinar, From Broadcast to ...
Let’s get this out of the way: mass email isn’t a communication strategy. It’s a broadcast. And students aren’t tuning in. Higher ed institutions can no longer afford to rely solely on email blasts or static outreach campaigns. Today’s ...
Far be it from us to say notifications don’t work. In fact, the 2025 Mongoose Benchmark Reports reveal that prospective students at 4-year institutions who receive reminders and alerts are 3.7 times more likely to take key enrollment actions than ...
Ever wondered what keeps conversations going (and students moving forward) in higher education? The answer lies in the evolution of higher ed messaging, where personalization and smart automation are changing the game. Spoiler: It’s not generic ...
For college and university retention teams—including VPs of Student Success, Advising and Academic Support Directors, and Retention Specialists—the state of students’ tenacity at their chosen schools is a classic good-news, bad-news ...
Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...
