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Apr 08 2025

What 80 Million Messages Taught Us About Higher Ed Communication in 2025

In the fast-changing world of higher ed, one thing is clear: conversations—not just messages—are what move students forward.

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The Role of Multi-Channel Communication in Student Success

More than one in three students considered stopping out in 2024, with 64% indicating mental health concerns as the primary reason, according to the Gallup-Lumina State of Higher Education Report. To keep struggling students enrolled and on track ...

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Three students collaborating while looking at a smartphone.

Empathy and AI: Rethinking Higher Ed Conversations

AI in Higher Ed: Friend or Foe? Students today expect fast, personal, and meaningful interactions from their schools. The old playbook of mass emails and phone calls isn’t cutting it. So how do institutions scale real, human conversations when ...

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A large audience seated in a lecture hall, attending a conference or seminar.

How to Improve Student Retention by Going Beyond Basic CRM Tools

For dedicated higher education student success teams—that is, VPs of Student Success and Retention, Directors of Academic Advising, and Directors of Academic Support, or similar roles—getting college students enrolled is just the beginning. Now, ...

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A woman in a hallway holding a laptop and checking her smartphone.

How Conversation Intelligence Prevents ‘Ghosting’ in Higher Ed Communication

For many enrollment and admissions teams at colleges across the US, getting prospective students to commit—that is, to submit completed, timely applications that lead to admissions offers and enrollment—is a persistent challenge; too many ...

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A group of friends sitting together at a coffee shop, enjoying conversation and drinks.

AI-Driven Enrollment Communications: Transforming Engagement in Higher Ed

As higher education institutions prepare for the challenges of 2025 and beyond, the demand for personalized, efficient, and empathetic student communication has never been greater. Admissions and enrollment teams often find themselves caught between ...

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A woman reading a book in a library surrounded by shelves filled with books.

The Future of Conversational AI in Higher Education: 2025 and Beyond

No matter where you get your news, you won’t have to scroll too far to read about how artificial intelligence (AI) continues to impact various industries, including higher education. At institutions across the globe, AI has transformed how ...

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A young woman is sitting in at the workplace equipped in a hallway and reading a book

Why Colleges Should Support Non-Traditional Students (and How to Do It)

For some students, enrolling in college is the next step after high school graduation. However, for others, life takes a different turn, leading them to postsecondary education on an unconventional path. These students are called non-traditional ...

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A man in a blue shirt uses a laptop.

Student Success Strategies for Thriving in College

There’s more to college success for your students than the excitement of acceptance and enrollment. The real fun begins after the start of the semester. If you want your students to graduate and find gainful employment, you need to equip your ...

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Challenges in higher education.

Facing Challenges in Higher Education: What to Expect in 2025

Encountering challenges in higher education is inevitable. With ongoing initiatives to improve student enrollment, the evolving role of cybersecurity, and shifts in budgets, institutions must be prepared for the future. From FAFSA updates to the ...

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