Let’s get this out of the way: mass email isn’t a communication strategy. It’s a broadcast. And students aren’t tuning in. Higher ed institutions can no longer afford to rely solely on email blasts or static outreach campaigns. Today’s ...

Far be it from us to say notifications don’t work. In fact, the 2025 Mongoose Benchmark Reports reveal that prospective students at 4-year institutions who receive reminders and alerts are 3.7 times more likely to take key enrollment actions than ...

Ever wondered what keeps conversations going (and students moving forward) in higher education? The answer lies in the evolution of higher ed messaging, where personalization and smart automation are changing the game. Spoiler: It’s not generic ...

For college and university retention teams—including VPs of Student Success, Advising and Academic Support Directors, and Retention Specialists—the state of students’ tenacity at their chosen schools is a classic good-news, bad-news ...

Kettering University, a private institution in Flint, Michigan known for its cooperative education model and STEM-focused programs, faced a decade of declining enrollment. But in just one year, the university achieved a dramatic ...

Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...

Overview Olivet Nazarene University (ONU), a private Christian institution in Illinois, turned to Mongoose in 2019 to modernize student communication and improve admissions outreach. Since then, Mongoose has played a pivotal role in ONU’s historic ...

Overview Lake Land College, a two-year public institution in Illinois, serves a diverse student body with a mission of providing affordable, accessible higher education. To support this mission, the college sought to enhance its communication ...