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May 20 2025

The Hidden Power of Smart Messages in Higher Ed

Ever wondered what keeps conversations going (and students moving forward) in higher education? The answer lies in the evolution

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Graduates in caps and gowns celebrating by tossing their caps in the air.

The State of Student Retention in 2027: Key Trends and Strategies

TL;DR College retention rates are improving from pandemic lows, but only 68% of students return to the same institution, and the gap is wider for Hispanic, Black, and Native American students. Mongoose’s research points to one lever schools ...

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Young woman holding books and using her smartphone while standing near stairs inside a school building.

How to Improve Low-Resolution Conversations: Higher Ed Messaging Benchmarks

Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...

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Two smiling students in a library looking at a phone together while holding books and folders.

Every Conversation Matters: Higher Ed Engagement Learnings from Millions of Student Conversations

You don’t need more messages. You need more meaningful conversations. That’s the core takeaway from Every Conversation Matters: Learnings from Millions of Conversations with Students, a webinar hosted by Mongoose and The Chronicle of Higher ...

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Groups of people relaxing and socializing on a large green lawn in front of modern and classical buildings

Scaling Engagement Campus-Wide: The Case for Unified Communication Platforms in Higher Ed

It takes more than one department to build meaningful student and alumni relationships. From admissions and marketing to IT, student success services, and advancement, each team contributes to making students feel valued and supported throughout ...

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Group of college students walking down steps outside a campus building, smiling and talking.

What Nearly 66 Million Messages Taught Us About Higher Ed Communication in 2026

Mongoose just released its 2026 State of Engagement in Higher Ed benchmark reports, drawn from nearly 66 million messages across 520 four-year, community, and technical college institutions. Both reports show the same pattern: asking a question and ...

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A person working on a laptop at a wooden table in a modern workspace.

What is Conversation Intelligence? An Introduction for Higher Ed Professionals

Conversation intelligence is the practice of analyzing text, chat, and email interactions to understand sentiment, intent, and engagement, not just whether a message went out. For higher ed teams, it means catching frustration, urgency, or ...

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A young student in a yellow shirt holding books and a folder while standing outdoors.

AI in Higher Ed: The Future of Enrollment Management

US colleges and universities are navigating how to use AI to streamline enrollment management as demand for real-time, personalized student interactions increases. Up to 57% of higher education leaders say their institution sees AI as a strategic ...

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Three students collaborating while looking at a smartphone.

Empathy and AI: Rethinking Higher Ed Conversations

AI in Higher Ed: Friend or Foe? Students today expect fast, personal, and meaningful interactions from their schools. The old playbook of mass emails and phone calls isn’t cutting it. So how do institutions scale real, human conversations when ...

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An empty university lecture hall with rows of wooden seats facing the front.

How Conversation Intelligence Addresses the Enrollment Cliff

The pool of high school graduates is expected to shrink by 13% through 2041, leaving higher education institutions competing for a much smaller population of traditional college students. When every conversation matters, using the right Conversation ...

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