Students don’t intentionally “ghost” institutions. Most drop-offs happen because communication is delayed, fragmented, or
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Every institution has a funnel. Applications. Admits. Deposits. Enrollment. Registration. Persistence. Graduation. But between every one of those stages is something less visible. A drop off. A delay. A moment of confusion. A missed follow up. That ...
Across higher education, leaders are being urged to adopt AI quickly. Boards ask about it. Vendors promise it. Staff worry about it. And yet, for many institutions, the reality has been underwhelming. Chatbots are launched. Tools are piloted. ...
It’s Tuesday at 10:17 a.m., and the student success inbox is already a triage unit. An advisor has 30 messages marked “urgent,” a colleague is out sick, and a new staff member is still learning the systems. In the next hour, three students ...
The Reality on the Ground At many community colleges, student support does not break down because staff do not care. It breaks down because there simply are not enough hours in the day. Advisors juggle thousands of students. One-stop teams handle ...
The moments that mattered. The outcomes that moved. The conversations that did the work. In 2025, higher ed didn’t just send messages. It created momentum; one question answered, one appointment confirmed, one student supported, one alumnus ...
Among the top challenges higher education technology leaders will face in the new year, building a data-centric culture and training decision-makers to effectively use and interpret that data will deeply impact institutional resilience, according to ...
Enrollment teams across higher ed faced a challenging communication landscape this year: More noise, more competition, and more pressure to deliver personalized, timely guidance to students at scale. The institutions that performed best weren’t ...
It’s a well-known adage that the more things change, the more they stay the same. For student success and enrollment leaders at colleges and universities, the issue of retention remains an ever-present thorn in the side: For years, college dropout ...
In higher ed, conversations don’t always end when a message is sent. Sometimes a student texts back a question, and no one sees it right away. A donor asks for more details, and the reply never comes. An alum responds three days later, but by then ...
