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May 14 2025

The State of Student Retention in 2025: Key Trends and Strategies

For college and university retention teams—including VPs of Student Success, Advising and Academic Support Directors, and

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Young woman holding books and using her smartphone while standing near stairs inside a school building.

How to Improve Low-Resolution Conversations: Higher Ed Messaging Benchmarks

Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...

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Two students studying outdoors on campus with a laptop and notebooks in autumn.

Lake Land College Increases Student Engagement and Participation with Mongoose

Overview Lake Land College, a two-year public institution in Illinois, serves a diverse student body with a mission of providing affordable, accessible higher education. To support this mission, the college sought to enhance its communication ...

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Two smiling students in a library looking at a phone together while holding books and folders.

Every Conversation Matters: Higher Ed Engagement Learnings from Millions of Student Conversations

You don’t need more messages. You need more meaningful conversations. That’s the core takeaway from Every Conversation Matters: Learnings from Millions of Conversations with Students, a webinar hosted by Mongoose and The Chronicle of Higher ...

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Groups of people relaxing and socializing on a large green lawn in front of modern and classical buildings

Scaling Engagement Campus-Wide: The Case for Unified Communication Platforms in Higher Ed

It takes more than one department to build meaningful student and alumni relationships. From admissions and marketing to IT, student success services, and advancement, each team contributes to making students feel valued and supported throughout ...

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Group of college students walking down steps outside a campus building, smiling and talking.

What 80 Million Messages Taught Us About Higher Ed Communication in 2025

In the fast-changing world of higher ed, one thing is clear: conversations—not just messages—are what move students forward. This year, Mongoose analyzed over 80 million messages and 16 million unique conversations to uncover how colleges and ...

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Graduates in caps and gowns celebrating by throwing their hats into the air at sunset.

The Role of Multi-Channel Communication in Student Success

More than one in three students considered stopping out in 2024, with 64% indicating mental health concerns as the primary reason, according to the Gallup-Lumina State of Higher Education Report. To keep struggling students enrolled and on track ...

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Three students collaborating while looking at a smartphone.

Empathy and AI: Rethinking Higher Ed Conversations

AI in Higher Ed: Friend or Foe? Students today expect fast, personal, and meaningful interactions from their schools. The old playbook of mass emails and phone calls isn’t cutting it. So how do institutions scale real, human conversations when ...

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A large audience seated in a lecture hall, attending a conference or seminar.

How to Improve Student Retention by Going Beyond Basic CRM Tools

For dedicated higher education student success teams—that is, VPs of Student Success and Retention, Directors of Academic Advising, and Directors of Academic Support, or similar roles—getting college students enrolled is just the beginning. Now, ...

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A woman in a hallway holding a laptop and checking her smartphone.

How Conversation Intelligence Prevents ‘Ghosting’ in Higher Ed Communication

For many enrollment and admissions teams at colleges across the US, getting prospective students to commit—that is, to submit completed, timely applications that lead to admissions offers and enrollment—is a persistent challenge; too many ...

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