For many enrollment and admissions teams at colleges across the US, getting prospective students to commit—that is, to submit completed, timely applications that lead to admissions offers and enrollment—is a persistent challenge; too many ...

As the calendar turns to 2025, admissions and enrollment teams have an opportunity to refine strategies and focus on building stronger connections with prospective and current students. A new year is the perfect time to revisit communication ...

As higher education institutions prepare for the challenges of 2025 and beyond, the demand for personalized, efficient, and empathetic student communication has never been greater. Admissions and enrollment teams often find themselves caught between ...

No matter where you get your news, you won’t have to scroll too far to read about how artificial intelligence (AI) continues to impact various industries, including higher education. At institutions across the globe, AI has transformed how ...

Your institution offers students the opportunity to develop skills and prepare for rewarding careers. But are you effectively showcasing that value to increase enrollment? If you’re unsure, it’s time for your admissions and marketing teams to ...

Your alumni will likely tell you that some of the best memories of their time on campus are the connections they made with others. Making meaningful connections on campus can be the difference between graduating or dropping out of college, finding a ...

For some students, enrolling in college is the next step after high school graduation. However, for others, life takes a different turn, leading them to postsecondary education on an unconventional path. These students are called non-traditional ...

The decision to enroll in college is a big one. Although many high school seniors are on the cusp of independence, their families still play a vital role in helping them decide where to attend college. Because they have such a large influence on ...