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Jul 16 2024
Navigating Higher Education Challenges: Three Key Strategies for Success
South Texas Community College Sees a 20-30% Increase in Response Rates with Cadence Text
Case Studies
South Texas Community College benefited from consistently high response rates and stabilized enrollment after adopting Cadence Text.
The Challenge
South Texas College couldn’t scale their communication plans with cumbersome spreadsheets and outdated telemarketing techniques. They struggled to reach and connect with prospective and current students. Enrollment was drastically impacted by COVID-19, and STC needed to bounce back.
The Solution
South Texas College selected Cadence Text as their enterprise engagement solution. Texting campaigns were deployed across five campuses with analytics to summarize data, track results, and inform decisions. Implementation was very easy compared to other solutions they looked into.
The Outcome
Following a national trend of declining enrollment, particularly at community colleges, Cadence Text turned the tide. South Texas College saw a 20-30% response rate and a dramatic increase in engagement. It saved a lot of time with automated features like segments and smart messages. STC was able to connect with students in the evenings when they were more likely to respond.
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South Texas Community College Sees a 20-30% Increase in Response Rates with Cadence Text.
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