South Texas College Achieves 20-30% Response Rates with Mongoose Text

Overview

South Texas College (STC), a public community college serving nearly 29,000 degree-seeking students in Southern Texas, is committed to providing accessible education and enhancing student success. However, outdated communication methods made it difficult to engage both prospective and current students effectively.

To modernize their outreach and improve enrollment, STC implemented Mongoose Text as its enterprise engagement solution. This strategic shift has led to high response rates, improved engagement, and a better overall student experience.

The Challenge: Overcoming Outdated Communication Methods

STC struggled with cumbersome spreadsheets and outdated telemarketing techniques that limited their ability to scale their outreach efforts. As a result, they faced challenges in reaching students at key touchpoints in the enrollment process.

The impact of COVID-19 drastically affected enrollment, making it critical for the college to find a more efficient and engaging communication solution that could help turn the tide on enrollment declines.

The Solution: Implementing Mongoose Text for Seamless Engagement

To revamp their engagement strategy, STC selected Mongoose as their enterprise engagement solution. The implementation process was seamless compared to other solutions they evaluated, allowing them to quickly deploy texting campaigns across all five campuses.

With Mongoose’s analytics and automation features, STC was able to track results, summarize data, and make informed decisions about their outreach efforts.

The Results: Increased Student Engagement and Higher Response Rates

Since adopting Mongoose, STC has seen a dramatic improvement in student communication and engagement. Key outcomes include:

• 20-30% Response Rates: Mongoose enabled STC to engage students more effectively, with response rates significantly higher than those seen with traditional outreach methods.
• Automated Messaging & Segmentation: The platform’s Smart Messages and segmentation features helped STC save time while ensuring that messages were relevant and personalized.
• Reduced Campus No-Shows: STC experienced a 20-30% reduction in no-show rates, helping streamline campus visits and admissions processes.

The Mongoose Difference: Efficiency and Engagement

Mongoose’s Conversation Intelligence Platform provided STC with a scalable and data-driven approach to student engagement. The ability to automate messages and analyze responses in real-time has allowed the college to refine its communication strategy, leading to improved enrollment trends and a more seamless student experience.

By integrating Mongoose, South Texas College has successfully transformed its outreach efforts, ensuring that students receive timely, relevant, and personalized communication. This shift has not only increased student engagement but has also contributed to a stronger, more connected campus community.

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South Texas College saw a 20-30% increase in response rates with Mongoose.

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