5 Ways Conversation Intelligence Enhances Admissions Communication

Nearly half of high school students begin researching colleges in their sophomore year or earlier, yet only 22% fully understand the application process, according to the 2024 National Prospective Student Survey from Hanover Research. Admissions offices must find better ways to guide students through the student lifecycle, reducing confusion and improving student engagement.

Admissions software and Conversation Intelligence tools can help higher ed institutions enhance communication strategies, streamline admissions management, and ultimately drive better student recruitment outcomes.

In this post, we’ve outlined five real-world applications of Mongoose that enable your institution to optimize the college admissions process, build meaningful connections with applicants, and improve enrollment management.

1. Foster Personalized Conversations with Prospective Students at Scale

With a fast-approaching enrollment cliff, the pressure for higher education institutions to convert prospective students into enrollments is higher than ever. To meet student expectations for real-time, personalized interactions, admissions staff must embrace advanced marketing tools that go beyond traditional CRM solutions.

Delivering personalization at scale often feels impossible for institutions relying solely on customer relationship management platforms like Slate or Salesforce. While these systems excel at storing student information, they aren’t designed to facilitate dynamic, two-way engagement.

Mongoose’s Conversation Intelligence Platform works alongside your existing admissions software, allowing counselors to:

• Initiate, manage, and analyze student interactions across multiple channels.
• Use behavioral insights to tailor recruitment messaging based on prospects’ specific needs.
• Enhance student engagement and ensure communication efforts align with institutional goals.

2. Reduce Response Times During Enrollment Season

During peak enrollment periods, admissions offices often struggle to keep up with inquiries from prospective students. The administrative burden of handling these messages can lead to delays in response times, frustrating applicants and increasing drop-off rates in the student lifecycle.

Mongoose streamlines the application process by offering:

• Marketing automation to handle repetitive tasks such as application reminders.
• AI-powered chat and live messaging tools that provide instant responses.
• Seamless CRM integration with Slate, Salesforce, and other cloud-based platforms for quick access to student information.

With these features, your team can improve response times, enhance the admissions experience, and ensure no student inquiry goes unanswered.

3. Increase Applicant Engagement Across Channels

Engagement is key to successful student recruitment, but with prospective students receiving messages from multiple institutions across various channels, standing out is more challenging than ever. Generic emails and mass outreach are no longer enough to keep applicants engaged.

Mongoose enhances student engagement by offering:

• Personalized messaging to create targeted outreach campaigns across Text, WhatsApp, and live chat.
• Real-time audience analytics to help admissions counselors tailor communication strategies.
• Multilingual outreach capabilities via Mongoose WhatsApp to support international applicants.

With these tools, your team can strengthen connections with prospective students, provide timely admissions updates, and ensure applicants receive the information they need at every stage of the enrollment process.

4. Efficiently Guide Students Through the Admissions Funnel

Student ghosting is an ongoing problem for U.S. colleges, leading to late or incomplete applications and missed enrollment opportunities. Research shows that institutions can improve their recruitment efforts by addressing key enrollment barriers in their messaging, such as financial concerns (53%), uncertainty about what students want to study (48%), worries about academic performance (40%), and confusion about how to get started (38%).

Providing proactive support for students and their families throughout the admissions process can reduce the likelihood of overwhelmed prospects giving up before applying. And Mongoose is just the platform to help optimize higher education enrollment strategies and deliver relevant, empathetic conversations at scale. 

Mongoose’s Conversation Intelligence Platform (CIP) helps:

• Capture prospect contact information with AI-powered chat.
• Send targeted nudges to encourage application completion.
• Prevent no-shows for virtual tours, interviews, and other key admissions events.

These strategies help institutions create seamless experiences for applicants while improving enrollment management efforts.

5. Optimize Performance Using Data-Driven Insights

Many higher education institutions struggle with making data-driven decisions in their admissions management processes. An EDUCAUSE QuickPoll found that 58% of higher ed leaders feel their current management system doesn’t meet their analytics needs.

Mongoose’s built-in analytics complement admissions software like Slate and Salesforce, allowing admissions staff to:

• Track engagement metrics in real time.
• Monitor the effectiveness of multi-channel communication efforts.
• Identify high-performing outreach strategies to refine recruitment efforts.

By leveraging data, institutions can make more informed decision-making choices, ultimately leading to improved student success and retention.

Transform Your Recruitment Strategy with Mongoose

Conversation Intelligence platforms like Mongoose empower admissions offices to have personalized, timely, and meaningful interactions with prospective students at every stage of the student lifecycle. These tools not only enhance communication but also provide valuable insights to improve recruitment, student engagement, and overall student success.

Want to see how Mongoose can optimize your institution’s enrollment strategies?

Book a demo today to explore how Conversation Intelligence can enhance your admissions management and drive better results in college admissions.

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