Every institution has a funnel. Applications. Admits. Deposits. Enrollment. Registration. Persistence. Graduation. But between
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The Giving Day Problem That No Dashboard Shows The Giving Day dashboard looked strong. Email open rates were up. Click-through rates were steady. The social posts were getting traction. But when the day ended, participation lagged behind goal. The ...
Across higher education, leaders are being urged to adopt AI quickly. Boards ask about it. Vendors promise it. Staff worry about it. And yet, for many institutions, the reality has been underwhelming. Chatbots are launched. Tools are piloted. ...
It’s Tuesday at 10:17 a.m., and the student success inbox is already a triage unit. An advisor has 30 messages marked “urgent,” a colleague is out sick, and a new staff member is still learning the systems. In the next hour, three students ...
The Reality on the Ground At many community colleges, student support does not break down because staff do not care. It breaks down because there simply are not enough hours in the day. Advisors juggle thousands of students. One-stop teams handle ...
The moments that mattered. The outcomes that moved. The conversations that did the work. In 2025, higher ed didn’t just send messages. It created momentum; one question answered, one appointment confirmed, one student supported, one alumnus ...
Among the top challenges higher education technology leaders will face in the new year, building a data-centric culture and training decision-makers to effectively use and interpret that data will deeply impact institutional resilience, according to ...
Advancement teams sit at the intersection of storytelling, stewardship, and relationship-building, and the most successful teams this year shared one common strength: They communicated with intention. Texting has become one of the most effective ...
Student Success teams support some of the most complex conversations on campus. From academic advising to financial aid, mental health concerns to scheduling logistics, these messages carry emotional weight — and directly influence persistence and ...
Enrollment teams across higher ed faced a challenging communication landscape this year: More noise, more competition, and more pressure to deliver personalized, timely guidance to students at scale. The institutions that performed best weren’t ...
