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Dec 09 2024

The Future of Conversational AI in Higher Education: 2025 and Beyond

No matter where you get your news, you won’t have to scroll too far to read about how artificial intelligence (AI) continues to

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Cheerful students giving a high-five to their teacher in a classroom setting.

How Admissions and Marketing Teams Can Collaborate to Boost Enrollment

Your institution offers students the opportunity to develop skills and prepare for rewarding careers. But are you effectively showcasing that value to increase enrollment? If you’re unsure, it’s time for your admissions and marketing teams to ...

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Challenges in higher education.

Facing Challenges in Higher Education: What to Expect in 2025

Encountering challenges in higher education is inevitable. With ongoing initiatives to improve student enrollment, the evolving role of cybersecurity, and shifts in budgets, institutions must be prepared for the future. From FAFSA updates to the ...

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Why Institutions Should Prioritize Communication with Parents– Not Just Students

Why Colleges Should Prioritize Communication with Parents in Higher Education

The decision to enroll in college is a big one. Although many high school seniors are on the cusp of independence, their families still play a vital role in helping them decide where to attend college. Because they have such a large influence on ...

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A woman uses a laptop.

Key Strategies in Enrollment Management for Higher Education Success

Ensuring the enrollment period is smooth for your students might sound like a job for your admissions team. However, nearly every department on campus has a hand in enrollment management. From the marketing department to student services to ...

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A woman sitting on concrete stairs using a laptop.

Top Enrollment Strategies for Growth in Higher Education

Some good news: undergraduate enrollment grew by 2.5 percent in the spring of 2024. For many college campuses, this is welcomed news, especially after the post-pandemic drop in enrollment.. However, just because numbers are on the rise again ...

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A woman in a yellow jacket holds books.

Navigating Higher Education Challenges: Three Key Strategies for Success

At some point, every industry undergoes a significant shift. While these shifts are challenging, they often bring about opportunities for growth and meaningful change. The higher education industry is no different. Luckily, there are a few things ...

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College students sit at a cafe table.

A Quick Guide to Boost International Student Enrollment

From learning about diverse cultures from their peers to exploring new ways of critical thinking, international students are essential to your student body. But, attracting and retaining international students can be challenging, especially ...

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A college student sits with her laptop.

Personalizing the Enrollment Funnel to Maximize Student Recruitment and Success

In a perfect world, the enrollment funnel for higher education would look like this: a student decides to look for a degree program, goes directly to your campus’s website, submits their contact information, talks to a recruiter or advisor, and ...

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A student writes in a notebook at a desk.

Top Higher Ed Lead Generation Strategies to Maximize Enrollment and Engagement

Thousands of prospective students apply for college each year during the regular decision period in January and February. While it might seem beneficial to increase your digital marketing efforts in the weeks leading up to decision months, if you ...

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