How Admissions and Marketing Teams Can Collaborate to Boost Enrollment

Your institution offers students the opportunity to develop skills and prepare for rewarding careers. But are you effectively showcasing that value to increase enrollment? If you’re unsure, it’s time for your admissions and marketing teams to join forces and achieve a shared goal: attracting and enrolling more students.

Admissions teams are the front line of student interactions, nurturing prospective students and guiding them through the enrollment process. Meanwhile, marketing is tasked with creating awareness and driving interest. When both teams work together, the result is a cohesive, data-driven strategy that strengthens your institution’s reach and impact.

Here’s how your admissions and marketing teams can collaborate effectively—and how Mongoose can help.

A Shared Mission to Increase Enrollment

Both admissions and marketing share the objective of bringing prospective students into your programs. However, their approaches differ.

• Marketing teams focus on creating awareness by producing and distributing campaigns designed to generate interest. They track KPIs such as email sign-ups, website traffic, and engagement metrics.
• Admissions teams focus on nurturing the relationships sparked by these efforts, guiding excited prospects toward enrollment. They track conversion-focused KPIs, such as completed applications and enrollment commitments.

While marketing casts a wide net, admissions reels in students ready to make a commitment. By collaborating, these teams can align their efforts for better results.

Why Admissions and Marketing Collaboration Matters

Unaligned efforts can create challenges for both teams:

• Inaccurate marketing could promote programs that don’t match your institution’s offerings, frustrating prospective students and damaging your reputation.
• Wasted time in admissions occurs when counselors answer questions that could have been addressed earlier in marketing materials.

Collaboration between these teams prevents these missteps, fostering a unified message and creating new opportunities to connect with prospective students.

How Technology Unites Both Teams

Technology can be the bridge that unites admissions and marketing efforts. Conversation intelligence platforms like Mongoose integrate with your institution’s systems to provide shared access to vital tools and data. This connectivity ensures both teams work together seamlessly to enhance the student experience.

For instance:

• AI Chatbots on your website can engage prospective students browsing degree programs, answering initial questions, and seamlessly handing off more complex inquiries to admissions counselors.
• Text Messaging and WhatsApp campaigns allow marketing to promote events, open houses, or programs directly to students’ phones, while admissions can follow up with personalized outreach.

3 Strategies for Admissions and Marketing to Boost Enrollment

1. Develop Unified Messaging

Consistent messaging across departments builds trust and clarity for prospective students.

• Align messaging: Marketing should work closely with admissions to understand degree programs, institutional values, and student needs.
• Set a tone: Whether formal or conversational, ensure the tone resonates with your target audience and is applied consistently across all communications, including chatbot interactions.

2. Share Metrics and Data

Data is the cornerstone of effective collaboration.

• Marketing insights: Share data like click-through rates, event sign-ups, and website behavior with admissions.
• Admissions insights: Provide feedback on which leads are converting, helping marketing refine its targeting efforts.

Shared metrics allow both teams to focus on the prospective students most likely to enroll.

3. Use Targeted Communication

Both admissions and marketing should leverage personalized communication to connect with prospective students.

• Segment audiences: Use data to group students by interests, geography, or application status.
• Coordinate campaigns: Create targeted text messages or email campaigns that align with each stage of the enrollment funnel.

How Mongoose Supports Admissions and Marketing Collaboration

Mongoose simplifies communication between these two teams by providing an AI-enabled conversation intelligence platform that includes:

• AI Chatbots to engage prospective students on your website.
• Multi-channel Messaging for personalized outreach via SMS and WhatsApp, and
• Data Integration for real-time insights and seamless collaboration.

With these features, admissions and marketing teams can ensure every interaction is timely, relevant, and effective.

“Mongoose is a critical part of our communication strategy. It’s flexible, easy to use, and the support we receive is top-notch. We’ve seen real results, and it’s become an essential tool for our teams across the college.”

Dustie Hamilton, Director of Enrollment Systems at McLennan Community College

The Path to Enrollment Success

When admissions and marketing work together, prospective students experience a smoother journey from interest to enrollment. Unified messaging, data sharing, and personalized communication improve their experience, fostering stronger connections with your institution.

Ready to strengthen collaboration and grow your enrollment numbers? Mongoose is here to help.

Book a demo to learn more about about bringing Mongoose to your institution.

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