Brenau University Boosted Giving Day Contributions by 300% with Tailored Messaging
Brenau University transformed alumni communication with Mongoose, achieving remarkable results in event participation and Giving Day contributions. The platform helped the university connect with alumni in a more personal and impactful way.
The Challenge
Traditional outreach methods like email and social media posts weren’t generating enough engagement, leaving alumni unaware of events and giving opportunities. Brenau needed a dynamic and personalized communication tool.
The Solution
Mongoose’s platform enabled Brenau to engage alumni with tailored messaging, including photos and emojis, fostering deeper connections and increasing participation in key initiatives.
The Results
Giving Day contributions increased by over 300%, and an alumni trip to Italy saw responses from over 1,600 individuals, showcasing the power of personalized communication.
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Brenau University enhanced alumni engagement with Mongoose.