University of Central Oklahoma Decreases Campus No-Shows by 10%
Within six months of adopting Cadence Text, the University of Central Oklahoma reduced the number of no shows for campus visits by 10%, leading to an increased engagement rate with applicants.
The Challenge
The University of Central Oklahoma (UCO) struggled with low enrollment and poor event attendance. UCO needed a solution to increase prospective student interest quickly and bring more students in for campus visits.
The Solution
UCO determined that personalized texting would be the best way to connect with prospective students. The platform they selected had to save staff time by integrating and automating contact imports to their Ellucian CRM Recruit. Mongoose Cadence came highly recommended by peers who had previously used the software. The University of Central Oklahoma implemented Cadence Text with the CRM integration.
The Results
Only six months into their partnership and three months into recruiting, the University of Central Oklahoma is seeing incredibly positive results. The 1-1 conversations are translating into accepted students. The platform has also saved staff time with its intuitive design, automated features, and two-way CRM integration. They’ve reduced the number of students skipping campus visits by using text reminders.
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University of Central Oklahoma Decreases Campus No-Shows by 10%