Boosting Enrollment: How Jacksonville State University Utilized Technology and Communication Strategies

Using the power of technology and an enhanced communication plan, Jacksonville State broke the mold for undergraduate recruitment and achieved three years of enrollment growth averaging at 28%.

The Challenge
In 2018, the JSU Undergraduate Admissions team started to notice that student responses to emails were low and phone calls were not working in addition to declining enrollment. Seeking to increase the number of enrolled students each cycle, JSU needed a way to connect with students effectively.

The Solution
Knowing their communications needed to evolve, the JSU team turned to texting prospective students through Cadence, a texting solution by Mongoose. Cadence played a huge part in helping the JSU staff meet and exceed enrollment goals almost every year since implementing the engagement platform.

The Results
Utilizing Cadence Text, JSU’s Admissions team saw an increase in enrollment starting in 2019, carrying over into following years, and even remaining somewhat consistent during the coronavirus pandemic in 2020.

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Jacksonville State University increased enrollment by 28% with technology and enhanced communications.

Author:

Mongoose