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Case Studies

Minnesota State University Moorhead Boosts Enrollment with Personalized Texting

Overview MSUM boosted enrollment and improved event attendance by using Mongoose to transform generic texting into authentic, personalized conversations that drive action and build trust. Minnesota State University Moorhead (MSUM) is committed to ...

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A person working on a laptop at a wooden table in a modern workspace.
Blog Enrollment

What is Conversation Intelligence? An Introduction for Higher Ed Professionals

Higher ed has a communication problem. Not because institutions don’t reach out; schools send more messages than ever. The problem is how they’re sending them. Mass emails go unread. One-way texts get ignored. Purpose-built CRMs capture data, ...

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A young student in a yellow shirt holding books and a folder while standing outdoors.
Blog Enrollment

AI in Higher Ed: The Future of Enrollment Management

US colleges and universities are navigating how to use AI technology to streamline enrollment management as demand for real-time, personalized student interactions increases. Up to 57% of higher education leaders claim their institution sees AI as a ...

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Graduates in caps and gowns celebrating by throwing their hats into the air at sunset.
Blog Communications Student Success

The Role of Multi-Channel Communication in Student Success

More than one in three students considered stopping out in 2024, with 64% indicating mental health concerns as the primary reason, according to the Gallup-Lumina State of Higher Education Report. To keep struggling students enrolled and on track ...

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Advancement Blog Communications Edtech Enrollment Student Success Webinars

Empathy and AI: Rethinking Higher Ed Conversations

AI in Higher Ed: Friend or Foe? Students today expect fast, personal, and meaningful interactions from their schools. The old playbook of mass emails and phone calls isn’t cutting it. So how do institutions scale real, human conversations when ...

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Conference attendees listening attentively in a lecture hall.
Case Studies

Duke Health Increases Giving Tuesday Donations by 47% with Mongoose Text

Duke Health replaced a limited keyword-based texting system with Mongoose’s two-way messaging platform—boosting Giving Tuesday donations by 47% and increasing donor count by 85%. Duke Health’s donor engagement strategy has reached new heights ...

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A young woman in a red coat holding books and checking her smartphone.
Blog Communications

5 Ways Conversation Intelligence Enhances Admissions Communication

Nearly half of high school students begin researching colleges in their sophomore year or earlier, yet only 22% fully understand the application process, according to the 2024 National Prospective Student Survey from Hanover Research. Admissions ...

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A large audience seated in a lecture hall, attending a conference or seminar.
Blog Student Success

How to Improve Student Retention by Going Beyond Basic CRM Tools

For dedicated higher education student success teams—that is, VPs of Student Success and Retention, Directors of Academic Advising, and Directors of Academic Support, or similar roles—getting college students enrolled is just the beginning. Now, ...

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Three college students walking together outside a university building, smiling and carrying books.
Case Studies

OSU-Cascades’ Enrollment Strategy: Increasing Student Outreach by 58% with Mongoose

Overview OSU-Cascades improved student engagement, event participation, and reduced summer melt by 58% using personalized texting with Mongoose, supporting its long-term enrollment growth goals. Oregon State University – Cascades (OSU-Cascades) is ...

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An empty university lecture hall with rows of wooden seats facing the front.
Blog Communications Enrollment

How Conversation Intelligence Addresses the Enrollment Cliff

The pool of high school graduates is expected to shrink by 13% through 2041, leaving higher education institutions competing for a much smaller population of traditional college students. When every conversation matters, using the right Conversation ...

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