At some point, every industry undergoes a significant shift. While these shifts are challenging, they often bring about opportunities for growth and meaningful change. The higher education industry is no different. Luckily, there are a few things ...

Generic AI tools like virtual assistants, off-the-shelf chatbots, and repurposed generative AI weren’t built for the complexity of higher ed student situations. That shows when students stop engaging. AI agents in higher education do something ...

Summer melt is one of the most studied and least solved challenges in college admissions. Students apply, get accepted, and then quietly disengage before they ever set foot on campus. This post breaks down the three post-application breakdowns that ...

Most enrollment and student success teams aren’t failing because they don’t care. They’re failing because their follow-up process was never built to handle the volume in front of them. This post walks through five of the most ...

Most enrollment teams don’t lose prospective students to a competitor’s pitch. They lose them to silence — an unanswered question, a follow-up that came two days too late, a moment where a prospective student needed reassurance and got ...

Summer melt, when deposited students don’t show up in the fall, isn’t caused by silence. Most higher education institutions are already sending messages. The problem is that those messages aren’t reaching admitted students at the ...

Every institution we talk to has a team that cares deeply about students. Advisors who stay late. Recruiters who answer texts on weekends. Staff who take it personally when a student falls through the cracks. And yet — students are still falling ...

Students don’t intentionally “ghost” institutions. Most drop-offs happen because communication is delayed, fragmented, or lost between teams. To prevent student ghosting in admissions and advising, institutions need shared visibility, faster ...

Many students do not fail suddenly. They disengage weeks earlier. The mid-semester drop off often begins with subtle signals like missed messages, confusion about assignments, or declining engagement. These behavioral and emotional signals are some ...

Every institution has a funnel. Applications. Admits. Deposits. Enrollment. Registration. Persistence. Graduation. But between every one of those stages is something less visible. A drop off. A delay. A moment of confusion. A missed follow up. That ...

The Giving Day Problem That No Dashboard Shows The Giving Day dashboard looked strong. Email open rates were up. Click-through rates were steady. The social posts were getting traction. But when the day ended, participation lagged behind goal. The ...