2 min read

University of Central Oklahoma Decreases Campus No-Shows by 10% with Mongoose

Three college students walking down steps.

Case Studies

Overview

The University of Central Oklahoma (UCO), a regional public institution located in Edmond, Oklahoma, serves over 13,000 degree-seeking students. In 2024, UCO implemented Mongoose Text to improve prospective student communication and increase attendance for in-person campus visits. Within just six months, the university reduced no-show rates by 10% and experienced stronger applicant engagement by integrating Mongoose with Ellucian Recruit.

The Challenge: Engaging Prospective Students and Reducing No-Shows

UCO needed a more effective way to communicate with prospective students and increase follow-through on-campus visits. Before adopting Mongoose, the admissions team lacked the tools for direct, personal communication and found it difficult to maintain engagement throughout the visit scheduling process. With peer institutions already using texting solutions, UCO recognized the importance of updating its outreach capabilities to remain competitive.

The Solution: Personalized Text Messaging with CRM Integration

UCO selected Mongoose’s for its ability to integrate with Ellucian Recruit, enabling automated contact syncing and a complete communication record. By leveraging Mongoose’s texting capabilities, the admissions team was able to deliver timely, personalized outreach that helped encourage students to attend scheduled visits.

“Our competitors have had texting for a while, so for us, it’s huge. It moves the needle to where our competitors are… [the Ellucian Recruit] CRM integration allows for a more complete communication record.”
Sarah Krivy, CRM Services – Undergraduate Admissions, UCO

Key Outcomes: Measurable Improvements in Engagement

10% Reduction in Campus Visit No-Shows: Mongoose helped UCO send timely messages that reminded students of their upcoming appointments and improved follow-through on-campus visit attendance.
Stronger Prospective Student Engagement: Staff members reported noticeable improvements in response rates and engagement with applicants after implementing Mongoose.
More Efficient Communication: Integration with CRM Recruit enabled the admissions team to send messages easily and keep communication records organized, supporting consistent engagement without increasing workload.

Conclusion

In just six months, Mongoose Text helped the University of Central Oklahoma reduce campus visit no-show rates and improve applicant engagement. By integrating with existing systems and enabling personal communication, Mongoose gave UCO a competitive edge and enhanced its ability to support prospective students through the admissions process.

“It’s not just about having a texting platform—it’s about having one that’s easy to use and connects to our systems. Mongoose does that for us.”
Sarah Krivy